Self-Publishing

What Is KDP? Getting Started With Amazon Kindle Direct Publishing

KDP (Kindle Direct Publishing) is Amazon's free self-publishing platform, letting anyone upload and sell an ebook or print-on-demand paperback directly on Amazon, with no upfront cost. It's the most widely used self-publishing platform, largely because Amazon is where the majority of self-published book sales happen.

This is part of the Complete Guide to Self-Publishing.

What KDP Actually Does

KDP handles the technical side of getting your book listed and sold on Amazon: it hosts your files, generates your product page, processes sales, and pays out royalties. It also offers print-on-demand for paperbacks (and in some cases hardcovers), so you can sell a physical edition without any upfront printing cost. See Print-on-Demand Explained.

What It Costs

KDP itself is free to use; there's no fee to create an account or upload a book. Amazon takes a percentage of each sale (structured as a royalty rate, not a flat fee), and for print books, the cost of printing each copy is deducted from your royalty. You're only ever paid after a sale happens; there's no upfront cost to list a book.

Royalty Rates

For ebooks, KDP offers two royalty options: a lower rate (historically around 35%) with fewer restrictions, or a higher rate (historically around 70%) that comes with pricing requirements (your ebook generally needs to fall within a specific price range) and, if you enroll in KDP Select, exclusivity to Amazon. For print books, royalties are calculated as a percentage of list price minus the printing cost. Exact royalty structures and rates can change, so check KDP's current terms directly before finalizing your pricing.

The Basic Publishing Steps

  1. Create a free KDP account.
  2. Set up your book's details: title, author name, description, categories, and keywords.
  3. Choose your ISBN approach: use KDP's free option for print, or enter your own purchased ISBN. See What Is an ISBN, and Do You Need One?
  4. Upload your manuscript file for the ebook (typically as a Word document or EPUB, which KDP converts) and, separately, your formatted print interior file if you're publishing a paperback.
  5. Upload your cover file(s), formatted separately for ebook and print. See What "Print Ready" Actually Means.
  6. Set your price and royalty option, and decide whether to enroll in KDP Select. See Wide Distribution vs. Amazon Exclusive.
  7. Disclose AI-generated content, if applicable. KDP requires disclosure of AI-generated text, images (including covers), or translations during the publishing workflow. See AI Book Covers: Pros, Cons, and What Authors Should Know if this applies to your cover.
  8. Preview and publish. KDP provides a preview tool to check formatting before your book goes live.

Categories and Keywords

KDP lets you select categories (which determine where your book appears in Amazon's browsing structure and bestseller lists) and keywords (which affect search visibility). Choosing these well is its own skill, and getting them wrong can mean your book is essentially invisible to the readers most likely to want it.

What KDP Doesn't Do

KDP doesn't edit, design, format, or market your book; it's purely a publishing and distribution platform. All of the preparation work, editing, cover design, interior layout, proofreading, happens before you ever open a KDP account. See the Complete Guide to Book Editing and Complete Guide to Book Cover Design and Interior Layout.

A Note on AI Disclosure

If any part of your book, text, cover art, or translations, was created using an AI tool, KDP's current policy requires you to disclose that during the publishing workflow. This applies even to AI-generated cover art on an otherwise entirely human-written book. The disclosure isn't shown to shoppers, but misrepresenting it is treated as a policy violation separate from the content itself. Confirm the current requirement directly in KDP before publishing, since this policy has evolved and is likely to keep evolving.


Getting Ready to Publish on KDP?

Entrada Publishing can help prepare your manuscript, cover, and interior files so they're ready for KDP (or any other publishing platform) before you upload.

Learn More About Publishing With Entrada →


Frequently Asked Questions

Is KDP free to use?

Yes, there's no cost to create an account or upload a book. Amazon takes a percentage of each sale as a royalty structure, and print books have printing costs deducted from the royalty.

What file formats does KDP accept?

Ebook manuscripts are commonly uploaded as Word documents or EPUB files, which KDP processes for Kindle. Print books require a separately formatted, print-ready interior file. Check KDP's current requirements directly, since accepted formats can change.

Do I need my own ISBN for KDP?

Not necessarily. KDP offers a free ISBN for print books, though using your own purchased ISBN gives you more flexibility if you plan to distribute beyond Amazon later. See What Is an ISBN, and Do You Need One?

Does KDP help with editing or cover design?

No. KDP is a publishing and distribution platform only. Editing, cover design, and formatting all need to be done before you upload to KDP.

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